National Park Authority welcomes new Commercial Manager
Brecon Beacons National Park Authority is delighted to announce the appointment of Wayne Lewis as its new Commercial Manager.
With 18 years experience in the commercial and retail sector, Wayne was seen as the perfect candidate for this new role and he will be tasked with developing the visitor services at the National Park Visitor Centre in Libanus and Craig y Nos Country Park.
Former Brecon High School and Coleg Powys student Wayne studied Retail Management at Bournemouth University before taking up a post as store manager at Woolworths for 11 years. He then went on to become General Manager of TK Maxx’s new store in the centre of Cardiff, redeveloping the old David Morgan building into the successful high street store it is today. After two years Wayne saw his career move to Hereford, where he managed the conversion of Currys and PC World stores into one unit.
Wayne’s long term aim in this new position is to breathe new life into the National Park’s Visitor Centres and make them self funding, self sufficient and more visitor friendly.
Brecon born and bred Wayne, who now lives in the town with his wife and two children, is relishing the prospect of using his experience to help rejuvenate the area he calls home: “I see this as a fantastic opportunity to breathe new life and development into our Visitor Centres, and make them a great proposition for visitors and locals alike. It will be great to bring my skills and experience to benefit my local community.”
John Cook, Chief Executive of Brecon Beacons National Park Authority, said: “Wayne’s arrival marks the completion of a major restructuring of the Park Authority’s Countryside and Land Management Directorate. The key priorities of the restructure have been on improving our focus on conservation management and also on generating both new and existing sources of income to allow us to fund improvement projects throughout the National Park. Wayne brings with him a wealth of experience in developing commercial operations and managing change and I very much look forward to working with him to develop opportunities and further enhance the visitor experience for everyone who enjoys our wonderful National Park.”
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