Decide who you are interpreting for and what they want to know

Who is your audience? Are they local people or tourists, young people, family groups or mainly adults? Are they special groups such as schools or the general public? Once you’ve decided on your audience, you need to assess what you already know about them. How many people come now and where do they come from? What kind of interpretation do they want and what kinds of future visitors do you want to attract?  This information will help you decide upon the kind of interpretive media you choose. For example, if you currently get a lot of visitors who frequently visit your site, a set of fixed interpretive panels may not be the best media for you as people will probably only read them on their first visit. You may decide to supplement them with a series of seasonal guided walks or a leaflet.