First of all, find out as much as you can about your existing audience – who is already visiting your area, or aware of, or using your organisation’s work? Who currently visits your site or community and what do you know about them? You can get facts and figures about visitors to the National Park from the Brecon Beacons National Park Authority and other organisations such as Visit Wales, the Countryside Council for Wales,

British Waterways and the Forestry Commission also have information about visitors to their sites. It is well worth talking to local shops and pubs as well, to find out what they’ve learnt about visitors to your area – they’re likely to have a lot of useful information.