When you know who’s already coming to your site, you can think about who else you want to attract. The National Park Authority has looked at the different kinds of audiences that come to the National Park and has divided them into six categories:

Local people

• Living within the National Park

• Living in surrounding towns and villages

• People “commuting” through the Park

• Landowners and land managers

• Regular repeat visitors

• Local businesses (accommodation providers, tourism businesses, Tourist Iinformation Centre’s)
  

Visitors

• Day visitors

• Short break visitors

• Longer holiday visitors

• People staying with friends or relatives

• People using hotels, B&B etc

• Overseas visitors
  

Education and young people

• Undergraduates
• A level and college students
• Primary and Secondary school students
  

Visitors with special needs

• Visitors with mobility, sight, hearing, communication and learning impairments.

• Families with young children
  

Special interest visitors

• Research students (postgraduates) and staff from UK colleges and universities

• As above, but from abroad

• U3A

• Brecon Beacons Park Society

• People on leisure learning, educational or study visits

• Professional geologists or exploiters of rock (quarry operators etc) wanting to see “best practice” conservation or interpretation of geological sites.
  

• People interested in the cultural heritage of

the landscape.

Activity visitors

• Walkers (long and short distance)
  

• Horse-riders

• Cyclists

• Cavers and potholers

• Rock climbers

• Organised outdoor activity groups (all ages)

• Fishermen

• Canoeists