Once you’ve gathered together information about your current visitors and you have an idea of who they are, why they come, how long they stay and what they are interested in, you can decide who else you want to attract. It may be more of the same type of visitor or you might want to entice new groups of people. Once you know who you want to attract, you can work out the best way of attracting them. You can offer them some of the services or facilities they want, and then make sure you tell them about it!

For example, if you want to attract families, you’ll need to offer them something that they want to do on their day out, such as:

• easy activities to do; finding, feeling or hearing something
• picnic space
  

• how to get to you – public transport information, a map of the site

• the facilities in your area – parking, pubs, cafes, shops and accommodation

• the walks – how long are they, what sort of ground they cover and what’s special and interesting about them

You may find it useful to summarise information about your target audiences in a table, like the one on the following page, Adapted from Carter, J. (Ed) 1997, A Sense of Place: an interpretive planning handbook. Tourism and Environment initiative, Inverness.

Summary of the target audiences for an imaginary walk route around a village