You may decide you need to do some market research to collect more specific information about your visitors and set up a visitor survey.  This is best done when your site or area is at its busiest (countryside sites are generally busiest at sunny weekends in the summer).  You may want to record the numbers and types of visitors, how long they stay (this may be hours or in some cases days) and where they come from. This is quantitative data about your site. Additionally you may also decide to do a qualitative questionnaire to find out visitors’ opinions about your site, feature or area, the facilities they need and would like. It’s also very helpful to find out if they know anything about the area and what they are interested in.