SWOT analysis
One useful way of analysing information is to do a SWOT analysis, looking at the Strengths and Weaknesses and the Opportunities and Threats posed by the site or feature. On the following page is an example of a SWOT analysis for an imaginary village:
Strengths
- Knowledgeable and enthusiastic potential leaders in the village.
- Several interesting old buildings, especially the church and Church Farm
- Water meadows near river
- Farmer interested in telling people about his historic buildings and the water meadows
- Good views across the valley
- Good chance of seeing some wildlife, especially by the river
- Pub and village shop
- Good circular route around village, using existing rights of way
- Public transport available to and from village
- Parking available at weekends at the school
Weaknesses
- No experienced guided walks leaders – training needed
- Busy main road through village
- River and meadows liable to be flooded in winter
- No experienced guided walksleaders – training needed
- Busy main road through village
- River and meadows liable to be flooded in winter
- Wildlife most visible in summer
- Church is locked when not in use
- Parking only available at weekends
- Irregular bus service at weekends
Opportunities
- Two or three guided walks per year themed on how life has changed in the village through the centuries
- Visitors able to understand local farming through talking to farmer
- Small number of high quality walks led by enthusiasts and with support from local business
- More visitors mean shop and pub will get increased sales
- Church can be unlocked for pre-arranged groups
- Increase/boost local economy
- Tap into public transport network and increase services
- Links with NPA – for advice on route, training and promotion
- Potential to attract funding
Threats
- Key enthusiasts move away or get fed up
- Farmer may change mind about showing people around his farm
- No-one or too many people may turn up for a walk
- Too many visitors might disturb residents and disrupt tranquillity
- Reduction in bus services at end of peak season
- Health and Safety issues
- Insurance liability issues
Document Actions
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More news
Keep up to date with the park's news this month.
VacanciesDetails of vacancies in the National Park
Committees CalendarDetails of forthcoming Committee meetings
Report illegal offroadingYou can report illegal offroading to the Police here.
