Have a
strong focal point and develop a visual hierarchy. Layer the
interpretation so it’s easy to pick out the primary message. The size
of graphics and letters determines the order in which they are viewed –
larger elements are seen first
Remember that you may
want to have both Welsh and English text or script for your
interpretation; you may also want to produce your interpretation in
other languages, depending upon your existing and potential audience
The
materials used for fixed interpretation such as outdoor panels should
be sympathetic to their surroundings – make sure they don’t dominate
the area or obliterate the view! But they do need to be visible
Use striking images and unusual viewpoints where appropriate
Many people find maps difficult to use and understand – ‘bird’s eye’ views are often easier to understand
Simple graphics and symbols work better than words for orientation
Be aware of the design guidelines in the Disability and Discrimination Act 1995 and 2005
Use
large point size text to help partially sighted and others with visual
impairment. On interpretive panels, make sure the headline or
introductory text is at least 48pt, body text at least 18pt
Choose
readable typefaces – simple ones like Arial are easier for most people
to read than those with ‘serifs’ (the twiddly bits at the edges of the
letters!) like Times New Roman
Keep the use of capital letters to a minimum
Aim for 1/3 text, 1/3 images and 1/3 white space
Make sure you have good colour contrast to help people with visual impairment
Remember
logos - you may want or need to display the logos of funders as well as
any other organisations that have been involved in your interpretation
Remember copyright – you need a licence to use Ordnance Survey Maps or maps which are based upon their maps
